Addressable geo-fencing is the process of placing ads on mobile phones based on where the
user is. This process is also known as location-based mobile advertising or hyperlocal mobile
advertising. Geofencing can be extremely useful for retargeting and sponsorship campaigns.
Here are some examples of successful geo-fencing campaigns. Read on to learn more. Also
known as Location-Based Mobile Advertising, geofencing has been used to increase website
traffic and sales.
Addressable geo-fencing
Addressable geo-fencing helps marketers target individual customers based on location and
demographics. For instance, auto dealerships can target drivers near the end of their lease
agreements, who are typically looking for a new vehicle. Advertisers can target potential
customers with offers and promotions to make them return to their dealership. Address geo-
fencing is easy to use and can be applied to a variety of advertising campaigns.
Addressable geo-fencing is a method of targeting businesses, households and people by
street address. It enables marketers to develop customized marketing profiles and track the
effectiveness of their campaigns. In addition, addressable geo-fencing enables businesses to
target consumers by name and address using digital ads and desktop websites. Businesses
can use this method to complement or replace their current marketing campaigns. Once
implemented, addressable geo-fencing will allow companies to use this technology to reach
the right consumers at the right time.
Using addressable geo-fencing in marketing campaigns is especially effective in real estate.
Real estate agents can target visitors to a specific home by using the information in their
address book. This can lead to updates about the sales price or provide information about
similar homes in the neighborhood. In addition, realtors can use addressable geo-fencing for
their marketing campaigns. These tools are highly effective in tracking foot traffic and fostering
brand awareness.
While geofencing can drive repeat customers, it is also useful in other contexts. For example,
geofencing for traffic oxygen can help retailers target local consumers and invite them to a
physical location. Geofencing for the purpose of driving traffic can be used in conjunction with
traditional geo-fencing for targeted ads. Geofencing helps businesses understand the mindset
of consumers and can result in immediate sales.
Retargeting
Retargeting with geofencing traffic can boost your business by focusing your marketing spend
on people near your business. If you are an ecommerce website or brick-and-mortar store,
geofencing ads can offer substantial benefits. Not only can you avoid wasting your advertising
budget, but you can also find potential customers based on their physical location. Whether
they’re a new customer or a repeat customer, geofencing allows you to target them based on
their location.
Geofencing allows you to place markers on the map of your business and then serve ads to
people who pass through them. This technology is great for increasing conversions by
ensuring that your ads show up wherever your visitors are. It also works well on mobile
devices. By targeting users based on their location, geofencing helps increase revenue. If you
want to know more about geofencing, check out our blog post about the process.
Retargeting with geofencing uses a cookie to track web visitors over time. Once someone
visits your site, it drops a cookie in their browser that tells you when to serve them ads.
Retargeting works best with inbound marketing and demand generation strategies. You can
also use retargeting to increase conversions. However, retargeting alone won’t drive traffic. It
must be used alongside other strategies like content marketing and targeted display to get the
most out of it.
With the increasing importance of mobile devices, location-based advertising is becoming
more popular. As consumers continue to carry smartphones, the location-based mobile market
is set to grow to $38.7 billion by 2022. While geotargeting and geofencing are often used
interchangeably, geofencing allows marketers to target users by creating custom targeting
shapes and better campaign analytics. For example, geofencing allows advertisers to integrate
third-party audience data, such as those used in programmatic display, with local lead data.
Sponsorship campaigns
In traffic oxygen, sponsorships are high-priority line items that deliver a certain percentage of
the available matching requests. Often referred to as share-of-voice advertising, sponsorships
are generally time-based ads, but they can also be sold on cost per thousand impressions
(CPM), cost per click, and cost per day. Sponsorships offer all of the same targeting options as
other line items, but the percentage of matching impressions becomes the sponsor’s share.
